• Mon - Fri 8am to 6pm and Sat 11am to 3pm
  • Ultimate Cars Ltd Killeen Road Dublin 10 D10 KH92

Privacy Policy

Who we are

Our website address is: https://ultimate-cars.com and http://ultimatecars.ie.

We are Ultimate Cars Ltd with registered Offices on Killeen Road Dublin 10.

Our company number is 353632. Our Vat number is IE6273632B.


What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

Finance application form data is passed to relevant financial institutions. Once a finance application is passed or declined this data is deleted by us. The data is passed to the finance companies on your behalf may or may not be deleted in accordance with the data control processes of the relevant finance institution. A more compete explanation is on the finance application form on this site.

Warranty claim form data is only stored in order to process a warranty claim on a customers behalf. This data is solely used to contact a customer during and relating to a repair. This data is deleted once a warranty claim is rejected or a repair completed, other than data required to be kept by law and for the Revenue Commissioners.

Workshop booking form. Data is only used to book a repair or service for our workshop. Once a job is completed this data is deleted other than data required to be kept by law and for the Revenue Commissioners.

Finance Applications

Your personal data completed in this form will be sent over the Internet to Eugene Hogan of Ultimate Cars Ltd. This data is then passed to our preferred finance providers by Eugene Hogan completing the relevant forms on your behalf on the finance company’s website. The data provided will be collected by finance companies and processed by them in order to establish suitability for finance. Once your application is accepted or declined we will delete your data, however our preferred finance companies may hold your data in accordance with their data protection policies.

This notice is intended to provide an overview of how your personal data is processed. The type of personal data finance companies collect may include your and your representatives’ name, address, e-mail address and telephone number, financial and credit card information, employment history, health information, credit history, identification records, qualifications and vehicle or asset details.

If you have any questions about this notice, about how we process your personal data or about your rights over your personal data, please contact our Data Protection Officer at Eugene@UltimateCars.ie or Eugene Hogan, Ultimate Cars Ltd, Killeen Road Dublin 10.


1) Purposes for which your personal data is used

The core purposes for which finance companies process your personal data include the following:

To verify your identity, assess your suitability for the products and services that you have requested, and decide whether to enter into an agreement with you, such as: carrying out credit reference and scoring checks, checking details on proposals and insurance claims, checks for criminal proceedings / convictions, carrying out financial assessments, anti-money laundering, terrorist financing and fraud prevention checks which may include sharing personal data with fraud prevention agencies, and managing credit or credit related accounts or facilities.

To manage, administer and take decisions regarding your agreement, such as: providing products and services to you, exercising our rights, and performing our obligations, in connection with the agreement, making payments and recovering monies.

Where it is necessary for our legitimate business interests, such as: improving customer service, market research, quality assurance, training staff, marketing (where we are permitted to send you promotional information), system development and statistical analysis on your personal data even if your application is declined by us or you decide not to complete your application with us.


To meet legal and regulatory obligations.

2) Exchange of Information with Credit Reference Agencies

In considering whether to enter into this agreement, finance companies may use your personal data for making a credit check on you. They may carry out a search with a credit reference agency who will keep a record of enquiries against your name. They may search your personal records at credit reference agencies which may be linked to your spouse/partner or other persons with whom you are linked financially (“associated records”) and you may be assessed with reference to “associated records”. More specific information in respect of the credit reference agencies with whom your personal data is shared is available at: www.icb.ie. 

Where any search or application is completed or agreement entered into involving joint parties, the finance company may record details at credit reference agencies, as a result an “association” will be created that will link your financial records.
Where you provide us with personal information belonging to a third party, you must ensure you have obtained the necessary consents in order to disclose their information and have provided them with a copy of this notice.

The finance company may also make periodic searches of credit reference agencies to manage your account with us, including for the purpose of making decisions about whether to make further credit available or to continue or extend existing credit.

Finance companies may also add to your or, if applicable, your business’s record with the credit reference agencies details of your Agreement with us, any payments you make under it and any default or failure to keep to its terms. These records will remain on the credit reference agencies file for 6 years after our agreement with you is settled or terminated whether settled by you or, if applicable, your business or by way of default. The credit reference agencies may add to their record about you, or, if applicable, your business, details of our search and your application whether or not your application proceeds. The credit reference agencies supply to us both public (including electoral register) and shared credit information. Finance Companies may also use credit scoring or other automated decision making systems. These credit scoring techniques and automated decision making systems may take into account any previous applications for finance, defaults or existing debt. The results of this decision may decide whether we provide you with our services or not. If you disagree with the results of an automated decision, you can request a review of your application

The applicant will be required to provide the financial institution with evidence of identity and current permanent address in compliance with the provisions of the Criminal Justice Act (Money Laundering and Terrorist Financing 2010)


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


We use Google Analytics. No personal data is recorded by Ultimate Cars Ltd. We only track the number of people viewing our site or parts of our site.

Youtube videos are used on this site and Youtube track users in accordance with their data protection policy.

Who we share your data with

Data is shared with our preferred finance companies when our finance application form is completed. When an application is accepted or declined this data is deleted by us. The data is passed to the finance companies on your behalf may or may not be deleted in accordance with the data control processes of the relevant finance institution.

Warranty data and service request data gained from our warranty and service forms is only held until a warranty claim is processed or workshop job is completed. It is solely used for customer contact and this data is not passed to another party. This data is deleted once a service job or warranty claim is completed.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Data obtained on our finance application form will be sent by electronic means over the Internet to our preferred financial institutions.

Your contact information

Name, address, email address and phone number may be stored in accordance with our legal and regulatory requirements. These include but are not limited to Money Laundering Legislation and regulatory requirements of the Revenue Commissioners.

Additional information

How we protect your data

Every effort is made to keep your personal data safe and secure. All computers are password protected and all files are kept securely. All data other than that required by law is deleted once a repair job, warranty claim or finance application is completed.

What data breach procedures we have in place

Our Data Controlling Officer Eugene Hogan will contact all relevant parties should a data breach occur.

What third parties we receive data from

We do not seek third party personal information. A financial institution may inform us if a customer is passed or declined for finance. They do not give us a reason for refusal. The relevant financial institution must be contacted directly.

What automated decision making and/or profiling we do with user data

We use customer data for any purpose other than passing such data from a finance application to a financial institution, processing a warranty claim or booking a service or repair appointment.

Industry regulatory disclosure requirements

Money laundering legislation and Revenue Commissioners require we keep proper and accurate records, names and contact information of all our customers. We may also be required to keep copies of photographic identification and/or proof of address.

Our data controller

Our Data Controller is Eugene Hogan. He may be contacted by email at Eugene@UltimateCars.ie

Or by post, Ultimate Cars Ltd, Killeen Road, Dublin 10.

Or by phone 086 2580981.